THANK YOU FOR THE [LOCAL] LOVE.
We had such a wonderful time at the BCAE's 2nd annual Local Love market this past Sunday! We trekked in the snow for our first official The Everyday Napkin pop-up and it was so worth it. Despite the crazy winter weather, we all agreed it was a huge success for us! Not only did we have a great turnout, but we learned a lot and got to meet some really awesome people. I can't thank everyone enough for coming out in the cold to check out our napkins and support us! And thank you to Kim and Andrew at the BCAE who made it all possible! THANK YOU!
And while we noshed on a couple of out-of-this-world donuts by Blackbird Donuts (congrats Rebecca & Stephen Gullo!), we met some other local artisans like Scoopies, Pure7 Chocolate, and Extras by Alaina! And it's awesome to be surrounded by the support of Pop & Circumstance, Posh & Prep, Niche and Kitchen Millie! The energy and vibes were contagious.
Although I've created a few products before, none of them were mine to sell and potentially, the start of something special. But I had the idea, grabbed my mom, and together we ran with it. We condensed the process into only two and a half months . . . materials . . . samples . . . logo . . . packaging . . . and the rest (things like branding and design) I did with my eyes shut—almost! When I heard Local Love was happening again, I knew that participating would be an invaluable experience for us at this early early stage. There is nothing like putting your heart & soul out on the table with the anticipation of knowing you're going to gain feedback and learnings. Will people like these as much as we do? . . . Will they understand it enough to invest in it? . . . Will they believe in it enough to share it? . . . Will they have fun with it and appreciate it for what it is?
Sure enough, the feedback was overwhelmingly positive. Initial sales were more than I could have expected. You loved our linen and chambray styles and the napkin bar allowed you to create your own set. Our aqua edge was the fan favorite. You asked about how they would wash and were ok with their unique qualities. You liked to feel our product, hold it and see it in person. You understood why we should use cloth every day instead of paper. You listened, shared, took it home and had fun. Thank you, thank you.
Once we closed up shop for the day, even before we could all get home, the Instagram feed was flooding with love from all of you! Your styling is so thoughtful and sweet! Thank you for sharing your creativity and supporting The Everyday Napkin! Here are all of the great Instagram photos since our debut . . .
This is just the beginning . . .